Table Of Contents
10 Best Social Listening Tools to Track Trends in 2025
Published on : Oct 01 2025
1. What is social listening?
Social listening is when you monitor digital conversations to see what customers are talking about brands, industries, and competitors on social media and other online platforms.
2. What are the costs associated with social listening tools?
The price can vary widely from $50/month (for basic community and social listening type tools like Mention) to more than $10,000 per month for enterprise platforms like Brandwatch or Sprinklr.
3. Will a small business benefit from using social listening tools?
Yes! Low-cost tools, such as Mention, Awario, and Agorapulse, can generate great insights, just at a price point that matches a small business budget.
4. What’s the difference between social monitoring and listening?
Social monitoring or social mention tracking focuses on looking at metrics and mentions, while social listening observes conversations, examining the insights for sentiment, trends, and strategy opportunities.
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