10 Best Social Listening Tools to Track Trends in 2026

Social listening is when you monitor digital conversations to see what customers are talking about brands, industries, and competitors on social media and other online platforms.

The price can vary widely from $50/month (for basic community and social listening type tools like Mention) to more than $10,000 per month for enterprise platforms like Brandwatch or Sprinklr.

Yes! Low-cost tools, such as Mention, Awario, and Agorapulse, can generate great insights, just at a price point that matches a small business budget.

Social monitoring or social mention tracking focuses on looking at metrics and mentions, while social listening observes conversations, examining the insights for sentiment, trends, and strategy opportunities.